Why You Want It… This rich sulfate free shampoo formula with Brazilian coconut oil and keratin proteins will help smooth and strengthen your curly or wavy hair. The smoothing shampoo features an exclusive blend of coconut oil, keratin proteins, avocado oil and cocoa butter to help strengthen and soften the hair, while helping to smooth the cuticle for strong tresses, adding a brilliant, luxurious glow and luminescent shine.
