As it's the first fragrance from Mercedes-Benz and celebrating its 10th anniversary this year, For Men has a new edition: For Men Ultimate. The ultimate eau de parfum, whose motto "The finest, the highest" sounds like a mantra. The mantra is to multiply the moments at the top, those that touch the sublime. It's a way of thinking about life, without limits, that asserts its elegance and its audacity. He is the seductive, charismatic gentleman who wants to conquer in the rules of the art. Without ever losing his integrity and his singularity.